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Project Overview
Moviease is an app transforming the moviegoing experience. Its core mission is to streamline and improve the process by providing straightforward movie ticket booking and seamless food pre-ordering options. Tailored for students and professionals residing in fast-paced metropolitan areas, Moviease places a strong emphasis on accessibility and timeliness. With a user-centric approach, this platform strives to deliver a hassle-free and efficient way for audiences to enjoy movies.
Length of Project: October 2022 - January 2023
Tools Used:
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What I Did
For this product, I was the sole UX/UI designer. This included: conducting user interviews, crafting wireframes and prototypes, executing usability studies, prioritizing accessibility considerations, and continually refining designs through iterative processes.
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Exploration
In this stage, I delved into understanding the landscape of the moviegoing experience. This process involved identifying potential gaps in the market, which paved the way for crafting a problem statement and potential solution to address real user needs with Moviease.
Problem
Busy students and professionals struggle with limited accessibility, convenience, and time-efficiency when queuing for movie tickets and concession foods during their moviegoing experiences.
Solution
Developing a movie theater pre-ordering app that enables patrons to book tickets and food in advance, providing a hassle-free and time-saving experience that allows users to skip the lines and enjoy their movies.
04
User Research
During this stage, my leading assumptions were confirmed: users prioritize speed and simple navigation. Research also revealed that accessibility and convenience, especially for those with mobility needs, hold equal significance in the moviegoing experience.
User Interviews
Persona Development
User Journey Mapping
Competitor Analysis
Research Methods:
Personas
To understand the Moviease user, I crafted personas using personalized one-on-one research, capturing a range of user needs and preferences.
Competitive Analysis
This competitive analysis explored opportunities in the moviegoing experience market to enhance user convenience and efficiency. It revealed potential areas for improvement, such as better accessibility features and comprehensive ticket and concession pre-ordering.
These findings aim to create a more inclusive, time-efficient, and user-friendly moviegoing experience, catering to a diverse user base, including those with busy schedules and accessibility needs.
Gaps to Fill
Users need a streamlined and accessible moviegoing experience. Moviease can fulfill these needs by offering efficient ticket and concession pre-ordering, prioritizing accessibility, and ensuring a consistent and user-friendly design that delivers reliability and ease for an enjoyable movie experience
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User Journey
After identifying specific user needs to refine Moviease’s core priorities, I moved into creating the main user flow. This involved outlining the primary user journey and structuring information architecture through wireframes.
User Flow
For an intuitive user interface, my main focus was on crafting a streamlined and clean flow. The aim was to provide swift access to the core order process with an intuitive movement within it.
Wireframes - Low Fidelity
I prioritized a clean and clear design in my wireframing approach, creating a distinct hierarchy that guides users smoothly through the main flow. This ensured a user-friendly interface with an emphasis on ease of use.
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Style Guide
My vision for Moviease was to present a clean, user-friendly layout to ensure a seamless experience, all while infusing the app with a stylish and sleek design. This style guide was developed for this app to maintain a consistent and visually pleasing identity.
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Feature Highlights
Together, these features shape a user-centered platform that empowers individuals to smoothly navigate the pre-ordering process for their movie night and simplifies the pickup experience when they reach the theater.
User-Friendly Interface
Moviease keeps accessibility and timeliness in mind with an intuitive build that allows users to easily browse, book and navigate through their in-app experience.
Integrated Food Ordering
With Moviease, users enjoy an all-in-one pre-ordering experience, seamlessly integrating food and drink orders with their ticket selection. Users can customize their food and drink choices for in-theater pickup or skip this step entirely if they prefer a ticket-only purchase.
Quick Order Access
Users have stressed the importance of efficiency in their moviegoing experience, and a seamless in-theater journey through pickup is essential for that. Moviease offers quick order access, ensuring that once users arrive to the theater, they can collect their orders and get to their seats hassle-free.
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Testing & Iteration
Throughout my design process, I integrated user testing to ensure a user-friendly experience and uncover any hidden challenges in the primary user flow. Notably, testing highlighted the need for more than just inactive navigation buttons to indicate step completion. In response, I introduced highlight borders to provide users with clear visual cues about the status of each step.
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Final Looks
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Conclusion
Moviease paves the way for a hassle-free moviegoing experience for all users. By catering to the diverse needs of users, Moviease ensures a straightforward and smooth movie experience that offers accessibility and efficiency to everyone.
NEXT STEPS
Regularly engaging with users to understand evolving needs and preferences
Continuously monitoring and optimizing the app’s performance
Tracking the order fulfillment process with user reviews and on-site feedback
